Eyewear News on the Web – July 2020

Website editor picking up and introducing related Eyewear information on the web. Regarding the contents of this page, there is no relation with YS America.

Lens maker launches AR sunglass experience via the smartphone

Source: retailcustomerexperience.com

Lens maker Bollé is offering an augmented reality sunglass experience that lets shoppers try out its Phantom lens technology without ever touching the glasses. The ‘try on’ experience is available via a smartphone and Instagram and built by QReal and M7 Innovations, according to a press release. The Instagram experience invites users to try out Bollé’s Phantom lens … for more detail click here.

Bollé Launch Augmented Reality Try On Experience

Source: inthesnow.comby MEGAN HUGHES

Always at the forefront of innovation when it comes to sports lenses, Bollé have once again broken new ground, launching the first ever augmented reality sunglass experience for smartphones. A partnership between Bollé and tech visionaries, QReal and M7 Innovations, this new hyper-realistic try-out experience promises to change the way people try and buy sunglasses … for more detail click here.

Rapha Announces New Line of Cycling Eyewear

Source: pinkbike.com by Sarah Moore

After a brief hiatus, Rapha is back in the eyewear game with four new styles: Pro Team Frameless, Pro Team Full Frame, Explore, and Classic. The four new frames are designed for four different types of riding and they now use what Rapha calls Rider Optimized Surface Enhancement (ROSE) lens technology. Rapha says that the base color of the lens is engineered to enhance … for more detail click here.

Sunglasses for every summer activity

Source: chicagotribune.com by MEREDITH GALLO

Every season is sunglasses season, but sunny summer months give us even more opportunities to throw on our shades. Outdoor activities like fishing, hiking, and hanging by the pool have us reaching for our sunglasses — but the pair that’s perfect for one summer activity may not be right for the next. While some brands have taken to designing sunglasses for specific … for more detail click here.

RIMOWA’s First Eyewear Collection Sees Travel Through a New Lens

Source: highsnobiety.com by Daniel So

Discerning travelers will now have the perfect accessory to accompany them with RIMOWA’s first-ever eyewear collection. Their foray into eyewear is a natural evolution of the functional luxury appeal RIMOWA’s cultivated over the years with its aluminum cases, and the first step of its planned diversification into new categories outside of luggage … for more detail click here.

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